Anyone familiar with the world of Star Trek already knows what this article is about: Winning an un-winnable situation.

Ever had a client ask you to get an impossible ranking for a term like “Lawyers” or “Digital Cameras”? If that did happen, would you take it on? Would you be able to get it ranked?
Read more »

History: Introduced by Marco Dorigo,  ACO is a probabilistic technique for solving computational problems which can be reduced to finding good paths through graphs. They are inspired by the behaviour of ants in finding paths from the colony to food.

Overview: In the real world, ants (initially) wander randomly, and upon finding food return to their colony while laying down pheromone trails. If other ants find such a path, they are likely not to keep travelling at random, but to instead follow the trail, returning and reinforcing it if they eventually find food.
Read more »

Ok, anyone who reads any of my articles might see that I have a similar article to this one, called Automatic SEO. But for this article, we are addressing the mentality of how SEO is sometimes perceived.

When you think of anything Coin-Operated, most people think of something that you put money into, and you get a standard result. The system in place doesn’t change, regardless of the results.
Read more »

mindshare -     the amount of attention required by something, the time spent thinking about something
awareness -    informed; alert; knowledgeable; sophisticated;

source: dictionary.com

Well, what does this have to do with search engine marketing, right? Well, when you break down the effort that is involved in marketing a site, it is the process of creating the awareness of your site to the search engine.
Read more »

Google Base happens to be the only shopping search engine which allows merchants to define their own attributes (optional fields).
It is also formerly known as Froogle, and if you have any product that can be sold online, you have no excuse to not use this service. It’s free, and Google is trying to promote it’s usage.
Read more »

In case you haven’t been on the Internet for the past year or so, there has been a tremendous amount of attention being captured by socially-powered sites such as digg.

So, what does this have to with the world of Search Engine Marketing?
Read more »

There have been soo many discussions about DMOZ in both positive and negative lights on forums that if I had a penny for each one, I could put Bill Gates out of business.

Point is, Google still uses DMOZ as it’s back-up directory source and until that changes, it will always be important to have your site listed in it’s index. Now, despite some other seo urban legends, you can get top rankings in Google without being listed in DMOZ - but it’s a quality link if you can get it.
Read more »

There has been an ever increasing awareness to the value of Google’s “TrustRank” algorithm. While there are many factors that are “Off-page”, there are a number of simple actions you can take to make sure your site earns the trust from Google by employing these easy techniques.

The best way to think about Trustrank is to compare it to if you were to purchase a product or service in the real world. There are many built-in factors that we use to pre-qualify a business to see if we are willing to part with our cash for their goods or services. This is the same approach Google takes in order to measure the quality of a site, and doing this will get you out of the so-called “Sandbox” much faster than the typical 4-6 months.
Read more »

Imagine creating your website without the search engines in mind.

But you already do that, right?

You don’t name pages that are keyword rich and hyphenated to make the search engines recognize what that page is about, correct?
Read more »

Yes, another Long Tail article.

While the commonly referred to Long Tail is about the smaller but passionate buyer, another thought must be given to getting those items found.

This is the essence of Long Tail Optimization.
Read more »