There are different ways of defining accessibility. To most people, they probably think it means making the website easier to be understood by those with seeing or hearing dis-advantages. While I do agree that all web design should strive to make all sites in this manner, for the purposes of this article, we are going to be talking about another angle.

There are many schools of thought on what is the ideal number of choices that should be presented to a reader of a site. Too many might confuse your reader, and too little might project the wrong image of not having enough.

I’m sure somewhere there is a magical number that can tell you what the exact number of choices are, but that number should be determined by what the site has to offer.
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One of the methods used in Search Engine Marketing is the technique of buying links.

While some frown on this method entirely, or may not need to partake in this action, there are those of us who do and reap the benefits.

Paid directory links are better for sem purposes (as opposed to text link advertising) - because good fee-based directories place your link in the appropriate category of which the site’s main topic is about.
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Using frequent posts to drive the search engines to your site.

It’s no secret that blogs are great for helping to boost your seo rankings. You can use a blog to get a new site ranked quickly and ahead of your main site if you are dedicated to posting on a frequent basis.

While the main goal of your blog may be to express your thoughts, talk back to your customers or as a vehicle to promote your product or services, there is another critical element to blogging.
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It is said that in the internet marketing world, content is king. While there is no doubt that strong copy and valuable information is what will ultimately determine whether your site will be a profit machine or a money pit.

But, in order to get that buyer ready to part ways with their hard earned cash they must find your site.
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There are many discussions about acquiring links from the Internet. While all links matter, some have much more value than others.

Earned links are thought to have much more viral value, as they are links that people place on their sites linking to yours by their own accord. Often, your site provided some value, whether it was in entertainment, information or an offering of a great product or service.
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I can say that because:
1.) I have fat fingers,
2.) I am just as guilty as everyone else.

Simply put, not everyone is a typist and we sometimes mis-spell a word or URL as we enter the text into the browser or search box.
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It’s All About Me.

That’s right, every product or service out there is about me, myself and I.

At least that’s what the marketers want you to believe. It’s the core of marketing: sell a product or service that does one of 2 things - Either provide pleasure in some way or relieve pain of some sort.

It’s really that basic.

Once you understand the core of advertising, you can understand the mad scramble that is currently taking place in areas such as television, and perhaps the biggest emerging market - the mobile phone industry. Read more »

How valuable is your site?

How many ways have you monetized your site with Google AdWords or some kind of sponsorship via banner ads?
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Yes, you read that correctly. There are benefits of “black hat” techniques used to manipulate rankings in the search engines.

If you work within the search engine optimization industry, or you are a webmaster, you have most likely already encountered some black hat techniques in play. As someone who does SEO for a living, it’s in my best interests to know what the techniques are in order to combat them.
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Many times when webmaster embark on a link campaign, they obsess on the vaunted Google PageRank that the linking page has.

What a waste of time.
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